12/13/2023 0 Comments Touristik aktuell![]() ![]() The traditional tour operator business is characterized by volatility for the entire industry. At the same time, TUI further reduces its dependence on the traditional tour operator business». With the new owner, both companies will be better equipped to tap their full potential and thus have better growth opportunities. Both therefore hardly generated any synergies with TUI’s other business sectors. Berge & Meer Touristik and Boomerang Reisen pursue different business models and have a different strategic alignment. Fritz Joussen, CEO of TUI Group: “The transaction will sharpen TUI’s tour operator business and our position as a vertically integrated tourism group. The agreement was signed in Frankfurt today. Hamburg-based private investment firm GENUI will acquire the two companies for around 100 million euros. ![]() The tourism group has concluded an agreement to divest its two German specialist tour operators Berge & Meer and Boomerang Reisen to equity investor GENUI. TUI sells German brands: The TUI Group is further restructuring its traditional tour operator business and sharpening its profile.Youtube and Twitter do not reach a relevant share in any of the promoters in the leaderboard and are each less than one percent of the interactions. Another striking feature is that social networks, except Facebook and Instagram, play virtually no role. While Aida and Urlaubguru collect their interactions half of each on Instagram and Facebook, Urlaubstracker is completely on Facebook and is there with 312,978 even before holiday guru with 296,883 interactions. In second place lands Urlaubstracker (363,588 Interactions, plus 10 percent), Aida is ranked third (339,959, plus 1 percent). After being the first organizer to make more than half a million interactions last week, the company based in Holzwickede further expands its lead in July and reaches a new all-time high of 612,209 (up 15 percent on the previous month). The results for the month of July confirm a trend. Holiday guru extends its lead : Fvw stated that Storyclash checks for the fvw tour operators on their presence in social networks.Informe semanal de noticias del mercado alemán elaborado por la Oficina de Turismo de Tenerife en Fráncfort
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